Barbie needs no introduction. Chances are that you or someone you know very well had Barbies and played with them. Probably even played with them even though they were missing limbs and had nasty hair. Some may even have had Barbie houses or cars or even a Ken doll.
A few years ago Barbie decided to make movies with the help of Mainframe Studios. My opinion of Mainframe Studios is they will the an animation job for the lowest price and you get what you pay for. One big thing is lack of quality like poor textures, no bump-maps and something I don’t even have a name for but can be describes as people and objects moving over a surface at a different rate than the surface moves below them. Like you can guage the gait of a person and see how much ground they cover with each step, and they don’t match up. You know, stuff like that.
In Barbie as Rapunzel there is a rabbit character who is covered in a texture that is flat so it looks like a long-eared rat. But I digress.
The movies, on the whole, are very well written. The stores of princesses are not typical where the damsel is rescued by a prince rather Barbie takes her future into her own hands and with bravery and courage she fixes her problems herself. Usually the princes or other male characters are at first agast at this and then warm to her independance. I think that’s a good message for young girls.
But the Barbie Money Machine saw that by making a movie, which would sell and generate revenue, you could then sell dolls of the characters of each movie as well generating additional income. Barbie has been releasing at least one movie a year for the past several years.
A couple of years ago she came out with a movie named The Princess and the Pauper. This had two Barbies in it playing two different roles. I immediatly saw that Barbie had now doubled their doll sales because everyone would want a Princess Analese and Erika. You had to buy two princes as well! This story also starred Martin Short in the role of Preminger and it was Barbies first musical. The story was very good and I enjoy sining the songs with my daughter. But those crafty marketing people know a good thing when they see it.
So what could be better than two princesses to drive sales. Three, of course. But that is too predictable. I can see all the suits sitting there in a conference room trying to figure out how to raise the bar. Four princesses? No, let’s be bold! Let’s see how far we can push the consumers! Let’s go for… 12! Yes! We’ll make a movie about 12! An even dozen!
And so they did.
Barbie in the 12 Dancing Princesses is being released on DVD September 19, 2006 and guess what? There really are 12 different Barbie dolls you can buy as toys.
I, for one, am not going to buy them. I’m sending a message to you, Barbie! I’m not buying 12 dolls just because you make a crappily animated (but well written) movie! I mean, what will you think of next? Barbie in the 1001 Arabian Nights with a princess for each and every story! (by the way Barbie, you can use this idea if you want just compensate me with all the dolls and accessories from said movie).
Serriously, though, I think it’s getting ridiculous.